créative · arte · disegno ·

Designer by trade.

Creative by heart.

M I N H V Y N G O

| Brooklyn based storyteller

| Fashion phenom

| Sports aficionado

| Creative Director

| allscope media |

Allscope is an independent media and communications firm built to help brands navigate a complex and fluid marketplace - deploying seamless strategies across the digital, social, mass media, and live channels.

Identity. Art Direction. Content Strategy. Design.

SCOPE

| Echelon |

Echelon combines immersive fitness technology and innovative equipment design to create a revolutionary workout experience.

Marketing. Advertising. Content Strategy. Design.

SCOPE

YOY Improvements

28% Improved ROAS

+29% DTC revenue in three months

| Revolution |

Based in Illinois, Revolution is a 20-time Cannabis Cup award winning, multi-state cannabis operator that is on a mission to advance wellness, improve lives, and open minds. Focusing on health and wellness solutions, Revolution uses a best-in-class cultivation process, informed by extensive genetic research, to produce superior cannabis. In addition to Illinois, Revolution also operates in Arkansas, Florida, Maryland, and Missouri.

Identity. Art Direction. Marketing. Content Strategy. Design.

SCOPE

Pitched marketing strategy to Board of Investors and secured additional funding for production / expansion

| Italian Trade Agency |

ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

SCOPE

Art Direction. Marketing. Advertising. Content Strategy.

+800MM Impressions

57MM Combined Video Views

18% Awareness Lift

| Pazzione Imports |

Pazzione brings you experience and knowledge born from a lineage of esteemed Italian wine experts. Discover our carefully selected group of distinctive wines at competitive pricing.